Blogging is one of those things where you can become so immersed in the world of blogging that you start to think in terms of blog posts, you start to see photos you take from the perspective of “how can I edit this to be a blog post header”, you no longer just put out a Facebook status update without carefully considering your audience, you no longer just put a picture on Instagram without carefully considering your hashtags and you actually know how to use Twitter.
When you step out of your blogging bubble and have to interact with the real world, it can be something of, dare I say it, ‘culture shock’.
Most of the people we spend time with in the real world just take photos for pleasure, they just eat their food without taking a photo of it first, they go on Facebook to share their daily lives with their friends and family and to keep in touch with people living far away who they actually know, never really considering who is going to critique their private thoughts! To these people, the word ‘reach’ is about stretching to touch something a bit further away from them than they would like.
No, really! It’s true.
We bloggers speak a different language, one of hashtags, influencers, reach, links, organic followers, page views, stats, audience, sharing and the ever elusive SEO!
Do you know that in the real world, people don’t speak of such things?
I know, right?!
They don’t even know what you are on about and you are the strange one, not them!
Seeing the world in a different way is not a bad thing though, especially when you are in the position to actually help people.
Recently a friend of mine was talking about how she wanted to start her own clothing line and so when I spoke to her about her strategy etc. and I started using some of the words above, she had no idea what I was talking about!
I have also been considering how I can use the knowledge I have gained over the past year or so of blogging and what I can actually do with it. I approached my friend and offered to ‘coach’ her through the social media side of things in the run up to her launch and she was as excited by this as I was. I got to use her project as a ‘guinea-pig’ and she would benefit from my knowledge. You can check it out here – the Giveaway is still running!
It was awesome!
In the middle of that, I had a very pushy well-meaning blogger friend call me up and tell me to do exact what it was I was quietly doing. Love you really Chanene!
Now, as a serial procrastinator I need people to push me to actually do something to make my ‘great ideas’ a reality, otherwise my self-doubt will eventually talk me out of whatever it is.
Of course my husband is super supportive of this as well … the new venture and other people pushing me too! Or maybe it’s the prospect of me actually making some money, finally, after six years of being a SAHM!
So, what did I do?
Well, I have taken the plunge! 24 hours in and I’m almost regretting it, but it’s like ripping a plaster off (that’s a band-aid to you Americans) – just do it!
The first part of my plan is to be a “Social Media Coach”. I want to teach people how to use social media effectively to help themselves. There are many people out there who are happy to pay others to run their marketing strategy and their Facebook business pages themselves, but I want to empower people with knowledge so that those who want to, have the skills to do it themselves.
The other aspect of the business will be to offer my love of criticising other people’s use of the English language to edit other their work. There are so many creative people out there, including bloggers (no offense you guys!) but they don’t always get it written down correctly or clearly. There is a huge benefit to getting an independent person to review and edit your work before you put it out there for the world to see. Or even after – there is nothing wrong with getting past work ‘tweaked’ to perfect the image you want to project to your audience.
The thing that ties both of these aspects together is that I really want to help people project the best version of their own creativity to the world. I want to empower people whilst allowing them to keep control of their own brand and identity, one hashtag and grammar check at a time.
I don’t think I will ever stop blogging over on MomOfTwoLittleGirls, this started off as my own creative release and sanity check and will always be that for me. I certainly won’t stop being a mom just because I have a new interest to focus some of my attention on. Let’s be honest, if it wasn’t for my girls, what would I have to
complain write about!?
I finally decided on a name for my business and so I have set up the social media accounts for it as well has having registered the domain. Right now I’m taking a break from the dark depths of WordPress Self-hosted and creating my website, but if you’d like to start following me on my other social media platforms, please do.
To end off this rambling post, here’s a link to my Instagram celebratory #winewednesday post from yesterday.
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Today’s regular #winewednesday post is a slight stray from the norm as I’ve decided to do a bad selfie of me enjoying a celebratory glass of #wine. I finally did it, I plucked up the courage to actually start my new venture into freelance editing & social media coaching. To say I am extremely anxious and full of self-doubt is an understatement, but I am still so excited and happy and proud of myself for just taking this massive step. A shout out to my amazingly supportive husband who always encourages me, to @muppielounge for being my guinea pig, @mschanaynay for pushing me to do it! And my “baby” sister for taking all my panicked calls relating to the tech stuff! Thanks @megskinnaird Please check it out if you are feeling like sharing some love! @bluemediaedit #cheers🍷